The Conference & Visitors Bureau (CVB) administers the City’s efforts to promote tourism to Pismo Beach, thereby enhancing the City’s General Fund revenue through Transient Occupancy Tax receipts and, to a lesser but significant extent, through Sales Tax receipts.

The five-member Conference & Visitors Bureau Board of Directors serves as an Advisory Board regarding program efforts including periodical and electronic media advertising in core market regions and new market areas, participation in consumer and industry trade shows, and development and maintenance of ongoing relationships with travel writers and other media representatives. In addition, we are charged with preparation of collateral materials, brochures and Visitor Guides, for distribution through the Official California Welcome Center located in the Prime Outlets, as well as our City’s Downtown Visitor Information Center. The Visitor Information Center handles the responses to incoming leads that come through the CVB’s advertising efforts.

Our mission is to increase overnight visitorship and visitor expenditures, with emphasis on mid-week and off-season tourism.

Please visit http://www.classiccalifornia.com/ or pick up a Pismo Beach Visitors Guide for complete details on the many wonderful attributes Pismo Beach has to offer including Things To Do, Lodging, Dining, and much more. We hope you enjoy your visit and take home wonderful memories of our wonderful Classic California beach town!